Abbott Wool's Market Segment Resources . . .
	Advertising Agencies | Research Suppliers | Marketing Consultants Media | Media Services | Government / Academic
	The 2000 U.S. Census found a U.S. Black population of 34.7 million, about 12.3% of the population.
	By 2100, the projection is 85.58 million, 15% of population.

 

Advertising Agencies

• Bakari Media Group
  • Full service urban advertising
• Burrell/DFA Advertising

Full service Marketing communications
 
• The Chisholm-Mingo Group

African American and Hispanic full service agency
 
• Eve-Lyn & Associates, Inc.  janet-evelyn@msn.com
Full service advertising agency
African American, Caribbean and Hispanic
• Ethniche Marketing and Communications
Full service multicultural marketing agency
•  FSG Ad Partners
". . . full service agency creating strategically based advertising campaigns tailored to Urban Consumer Markets."
• Gilbert, Whitney & Johns

   

• GlobalWORKS

  Full service advertising agency

  Hispanic, African American, Asian, Eastern European, Hebrew, Arabic

Full sevice Interactive

• Muse Cordero Chen, Inc.
  • Multicultural advertisng agency
• Urban Design, Inc
Ad and design agency - Philadelphia
• Witherspoon Marketing Group, Inc.WMarketing@worldnet.att.net
PR, Advertising, Sales Promotion
• Walls & Associates
Public Relations
Public Affairs

Research Suppliers

• African American Marketing Directory

The African American Consumer Market

"...How to Find It...How to Reach It..."

"Data Source Book for the 90's"

• Conway/Milliken & Associates  cma-mkt@interaccess.com

African-American and Hispanic Market Research

Ehrlich Transcultural Consultants

Qualitative and Quantitative research

 

Geoscape International

Mapping and demographic data including Ethnicity/Race

Market Segment Research

African American, Asian and Hispanic custom research

• OmniFacts, Inc.
  • Minority-owned, full service market research firm
• Larry Shinagawa  pippindem@aol.com
• Multi-ethnic and Asian-American Market Research

Target Source^TM  TRGTSource@aol.com

"Annual comprehensive multicultural marketing resource directory"

USAData, Inc.

Local market datasource

58 markets or combined total

Product usage and media data by race and Hispanic Origin

Yankelovich African American Monitor

Syndicated Attidudes and values study for marketers

Marketing Consultants and Services

• Abbott Wool Media / Marketing, LLC
  • Media analysis and management
  • Agency Review/Agency Search

• Primary and SecondaryResearch

• Cultural Access Worldwide

African American, Hispanic and Asian marketing services
 
• Dr. Siva K. Balasubramanian  siva@siu.edu

Multi-ethnic Marketing Analysis

Co-author, "Ethnicity and Shopping Behavior," Journal of Shopping Center Research, Fall 1994

Sample of the study results

• MOBE.com
  • Marketing Opportunities in Business and Entertainment
• Multicultural Marketing Resources

Public Relations for minority business
• Walker Communications JulKer@aol.com

Multicultural Public Relations

Media

PRINT

• African-Americans on Wheels

Quarterly Newspaper Supplement

• AfroXcentric Magazine
  • "dedicated to women of color in the alternative lifestyle"
• AFRO-American Newspapers

Washington, DC / Baltimore / Richmond Weekly Newspapers

Named one of the "100 Best Business Sites" by INTERACTIVE AGE Magazine

• American Minorites Media

Weekly Newspapers

245 African-American Publications

• American Visions Magazine

"The Very Best of African-American Culture"
• Black Alaskan Perspective

A guide for African Americans in Alaska

• Black College Sports Review

Historically Black Colleges' sports coverage

• Black Collegian Magazine

"career planning/job search information, commentary by leading African-American writers,


lifestyle/entertainment features, general information on college life. . ."

• Black Enterprise Magazine Online

The African American Business Publication

• Black Expo

Events Marketing

• Black Issues In Higher Education

News magazine dedicated to minority issues in higher education.

• Black Orange

Educates other cultures on the African-American experience.

• Black Renaissance/Renaissance Noire

Essays, fiction, reviews and artwork that address the full range of contemporary Black concerns.

• Black World Today
"Collective of journalists, writers, artists, activists, communicators and entrepreneurs

using the information revolution as a means towards the overall empowerment of Black people."
• Blaze Magazine

Hip-hop lifestyle, sports, celebrities.
• CASS Communications, Inc

Representing 250 African American and Hispanic Publications

• Electronic Urban Report

The entertainment scene

e-mail magazine from Bailey Broadcasting Services

• Caribbean Voice
". . .about the Caribbean its people and their influence throughout the world."
• Ebony Magazine

'The number one Black magazine"
 
•  E M

Ebony's men's magazine
 
• Emerge

"Black America's newsmagazine"

• Essence Magazine
". . .the preeminent lifestyle magazine for today's African-American woman"
• Honey Magazine

Women's magazine
• Jack the Rapper's Mello Yello
"The online edition of Americaís oldest and most respected trade publication targeted to Black radio and the industries and professions related to Black music."
• Jet On-line
Jet magazine's web page
• Kumi Magazine

Educational resource for children, parents, educators
• Living Blues Magazine

"The magazine of the African American Blues Tradition"

• Meanderings (now Gravity) Magazine

NetNoir calls it a "mixture of journal and newsgroup"

• Minority Business Entrepreneur Magazine

For minority business entrepreneurs
 

NV Magazine

New Vision in business for Black entrepreneurs.

• Oprah Magazine
  • Oprah Winfrey's magazine / website
• ONE

Washington, DC Magazine

...A chronicle of Black Politics and culture...

• Insight News

"Minnesota's most progressive African American Newspaper"

• Rturn

African American College Student Magazine

• San Diego's Economic Community Magazine

"A multicultural success magazine"

The Source Magazine

Hip-hop lifestyle.

• The Superstar Magazine

Black entertainment, culture and celebrities

• Target Market News
Trade publication reporting on Marketing to African Americans
• Urban Sports Network

Ad-suported on-line sports news
 
• USAfrica

"The Authoritative Link for the United States & Africa"^TM

• Venus Magazine

For Black lesbians and gays.

Vibe Magazine


Hip-hop lifestyle.
 

AD-SUPORTED ONLINE MEDIA

AdNoir

African American & Black Marketing and Advertising news

AfroNet

On-line, Black Consumer Magazine: Pop culture and issues.

Black Access Marketplace


" where information, art, and technology meet."

BlackPlanet.com


Community site

BlackVoices.com


Community site

EverythingBlack.com

• Black interests web directory
• Fever Magazine Online

• On-line Hip-hop magazine

• Little Africa. com
  • Community site / portal including ad agency and media links
• NiaOnline
  • Women's Community site
• NetNoir
  • NetNoir's mission is to digitize, archive and distribute Afrocentric elements in a cross-cultural way:

  Music, sports, education, business, lifestyles, film, comics, health, women's issues, politics, communications, games, arts, literature or religion/spirituality

Rebel Communiqué

"The Revolution Will Be Digitized."

Virtually Black

"Ad-supported on line guide to Black history, culture entertainment"

BROADCAST

BET

Black Entertainment Television - Cable Network

KCJZ - 106.7fm San Antonio, TX

KIFM - Jazz FM 98 (San Diego)

Jazz Radio, including Jamaican and "Folk"

KIIZ - 92.3fm Killeen-Temple, TX

KISQ - 98.1fm San Francisco

KJCE -1370am Austin, TX

KKBT - 92.3fm Los Angeles

KKSF - 103.7fm San Francisco

KMEL - 106.1fm San Francisco

KTCX - 102.5fm Beaumont, TX

KYLD - 107.7fm San Francisco

National Association of Black Owned Broadcasters

Radio and TV station owners group

Concerns include "issues pertaining to broadcast ownership, programming, sales, advertising, regulation, and new opportunities for minorities in telecommunications."

Today's Black Woman

Radio Program

WCFB - 94.5fm Orlando FL

WFLZ - 93.3fm Tampa, FL

WHHH - 96.3 Indianapolis

WJJZ - 106.1fm Philadelphia

WJMN - 94.5fm Boston

WJMZ - 107.3fm Greenville, SC

WHQT - 105.1fm Miami

WKTU - 103.5fm New York

WPEG - 97.9fm Charlotte, NC

WUVA - 92.7fm Charlottesville, VA

WVAZ - 102.7fm Chicago

• WUSL - 98.9fm Philadelphia

WVEE-FM Atlanta, GA

• XHTZ - 90.3fm San Diego, CA

Media Planning/Buying Services

 

• Abbott Wool Media / Marketing, LLC
• Media analysis and management
• Agency Review/Agency Search
• Primary and SecondaryResearch

Government/Academic/Associations

The Advertising Research Foundation

The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
The ARF's work is accomplished through 15 Councils, including The Ethnic Research Steering Committee

U.S. Bureau of the Census delpinal@census.gov

Jorge DelPinal, Chief, Ethnic and Hispanic Statistics

Center for African American Studies, University of Michigan

Faculty Research Interests

MIT Libraries' Ethnic and Minority Studies

African/African American Sites, plus
 Asian/Asian American
Hispanic
Indigenous Peoples
Jewish
Miscellaneous Sites

Multicultural Publishing and Education Council

"The Multicultural Publishing and Education Council (MPEC) is a national networking and support organization for independent publishers of multicultural books and materials."

National Endowment for the Humanities

Current Exhibitions: African American

National Telecommunications & Information Administration

Analysis and Compilation of Minority-Owned Commercial Broadcast Stations

National Urban League

Project Vote Smart

Reporters Resources for Minority Issues

Larry Shinagawa  shinagaw@sonoma.edu

Demographer
Redistricting and Political Advisor

University of Texas Advertising Research Resource Center

Articles and Other Research Aids

Citations of minority issues and content in advertising and ad agency operation

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About Abbott Wool Media / Marketing, LLC

The above information is copyright (c) 1995, 1996, 1997, 1998, 1999, 2000, 2001 by Abbott Wool Media / Marketing, LLC

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Page Updated June 26, 2003