Advertising Agencies
| Research Suppliers | Marketing Consultants | Media | Media Services | Government / Academic

The 2000 U.S. Census found a U.S. Black population of
34.7 million,
about 12.3% of the population.

By 2100, the projection is 85.58 million, 15% of population.

Advertising Agencies

Bakari Media Group - Full service urban advertising

The Chisholm-Mingo Group
- African American and Hispanic full service agency

Eve-Lyn & Associates, Inc.  - Full service advertising agency.
African American, Caribbean and Hispanic - janet-evelyn@msn.com

Ethniche Marketing and Communications - Full service multicultural marketing agency

FSG Ad Partners -
". . . full service agency creating strategically based advertising campaigns tailored to Urban Consumer Markets."

Gilbert, Whitney & Johns

GlobalWORKS - Full service advertising agency. Hispanic, African American, Asian, Eastern European, Hebrew, Arabic - Full sevice Interactive

Muse Cordero Chen, Inc.
- Multicultural advertisng agency

Urban Design, Inc - Ad and design agency - Philadelphia

Witherspoon Marketing Group, Inc. - PR, Advertising, Sales Promotion - WMarketing@worldnet.att.net

Walls & Associates - Public Relations Public Affairs

Research Suppliers

African American Marketing Directory - The African American Consumer Market "...How to Find It...How to Reach It..." "Data Source Book for the 90's"

Conway/Milliken & Associates  - African-American and Hispanic Market Research - cma-mkt@interaccess.com

Ehrlich Transcultural Consultants
- Qualitative and Quantitative research

Geoscape International - Mapping and demographic data including Ethnicity/Race

Market Segment Research
- African American, Asian and Hispanic custom research

OmniFacts, Inc.
- Minority-owned, full service market research firm

Larry Shinagawa 
- Multi-ethnic and Asian-American Market Research - pippindem@aol.com

Target SourceTM
- TRGTSource@aol.com
"Annual comprehensive multicultural marketing resource directory"

USAData, Inc. - Local market datasource, 58 markets or combined total Product usage and media data by race and Hispanic Origin

Yankelovich African American Monitor - Syndicated Attidudes and values study for marketers

Marketing Consultants and Services

Abbott Wool Media / Market - Media analysis and management Agency Review/Agency Search, Primary and SecondaryResearch

Cultural Access Worldwide - African American, Hispanic and Asian marketing services

Dr. Siva K. Balasubramanian - Multi-ethnic Marketing Analysis Co-author, "Ethnicity and Shopping Behavior," Journal of Shopping Center Research, Fall 1994, siva@siu.edu
Sample of the study results

MOBE.com - Marketing Opportunities in Business and Entertainment


Multicultural Marketing Resources
- Public Relations for minority business

Walker Communications - Multicultural Public Relations, JulKer@aol.com

Media - PRINT

African-Americans on Wheels - Quarterly Newspaper Supplement

AfroXcentric Magazine
- "dedicated to women of color in the alternative lifestyle"

AFRO-American Newspapers -
Washington, DC / Baltimore / Richmond Weekly Newspapers Named one of the "100 Best Business Sites" by INTERACTIVE AGE Magazine

American Minorites Media
- Weekly Newspapers / 245 African-American Publications

American Visions Magazine
- "The Very Best of African-American Culture"

Black Alaskan - A guide for African Americans in Alaska

Black College Sports Review - Historically Black Colleges' sports coverage

Black Collegian Magazine -
"career planning/job search information, commentary by leading African-American writers, lifestyle/entertainment features, general information on college life. . ."

Black Enterprise Magazine Online
- The African American Business Publication

Black Expo

Events Marketing

Black Issues In Higher Education - News magazine dedicated to minority issues in higher education.

Black Orange - Educates other cultures on the African-American experience.

Black Renaissance/Renaissance Noire - Essays, fiction, reviews and artwork that address the full range of contemporary Black concerns.

Black World Today
- "Collective of journalists, writers, artists, activists, communicators and entrepreneurs using the information revolution as a means towards the overall empowerment of Black people."

Blaze Magazine - Hip-hop lifestyle, sports, celebrities.

CASS Communications, Inc - Representing 250 African American and Hispanic Publications


Electronic Urban Report
-
The entertainment scene e-mail magazine from

Bailey Broadcasting Services


Caribbean Voice ". . .about the Caribbean its people and their influence throughout the world."

Ebony Magazine - 'The number one Black magazine"

E M - Ebony's men's magazine
 

Emerge - "Black America's newsmagazine"

Essence Magazine
". . .the preeminent lifestyle magazine for today's African-American woman"

Honey Magazine
- Women's magazine

Jack the Rapper's Mello Yello
- "The online edition of Americaís oldest and most respected trade publication targeted to Black radio and the industries and professions related to Black music."

Jet On-line - Jet magazine's web page

Kumi Magazine - Educational resource for children, parents, educators

Living Blues Magazine
- "The magazine of the African American Blues Tradition"

Meanderings (now Gravity) Magazine -
NetNoir calls it a "mixture of journal and newsgroup"

Minority Business Entrepreneur Magazine - For minority business entrepreneurs

NV Magazine
- New Vision in business for Black entrepreneurs.

Oprah Magazine - Oprah Winfrey's magazine / website

ONE
-
Washington, DC Magazine ...A chronicle of Black Politics and culture...

Insight News - "Minnesota's most progressive African American Newspaper"

Rturn - African American College Student Magazine

San Diego's Economic Community Magazine
- "A multicultural success magazine"

The Source Magazine
- Hip-hop lifestyle.


The Superstar Magazine
- Black entertainment, culture and celebrities


Target Market News
- Trade publication reporting on Marketing to African Americans

Urban Sports Network - Ad-suported on-line sports news

USAfrica -
"The Authoritative Link for the United States & Africa"TM

Venus Magazine
-
For Black lesbians and gays.

Vibe Magazine - Hip-hop lifestyle.
 

AD-SUPORTED ONLINE MEDIA

AdNoir - African American & Black Marketing and Advertising news

AfroNet - On-line, Black Consumer Magazine: Pop culture and issues.


Black Access Marketplace "where information, art, and technology meet."

BlackPlanet.com - Community site

BlackVoices.com
- Community site

EverythingBlack.com
- Black interests web directory

Fever Magazine Online
- On-line Hip-hop magazine

Little Africa. com
- Community site / portal including ad agency and media links

NiaOnline
- Women's Community site

NetNoir - NetNoir's mission is to digitize, archive and distribute Afrocentric elements in a cross-cultural way: Music, sports, education, business, lifestyles, film, comics, health, women's issues, politics, communications, games, arts, literature or religion/spirituality

Rebel Communiqué
"The Revolution Will Be Digitized."

Virtually Black
"Ad-supported on line guide to Black history, culture entertainment"

BROADCAST

BET - Black Entertainment Television, Cable Network

KCJZ - 106.7fm San Antonio, TX


KIFM - Jazz FM 98 (San Diego) - Jazz Radio, including Jamaican and "Folk"

KIIZ - 92.3fm Killeen-Temple, TX

KISQ - 98.1fm San Francisco


KJCE -1370am Austin, TX

KKBT - 92.3fm Los Angeles

KKSF - 103.7fm San Francisco


KMEL - 106.1fm San Francisco


KTCX - 102.5fm Beaumont, TX

KYLD - 107.7fm San Francisco


National Association of Black Owned Broadcasters - Radio and TV station owners group Concerns include "issues pertaining to broadcast ownership, programming, sales, advertising, regulation, and new opportunities for minorities in telecommunications."

Today's Black Woman
- Radio Program

WCFB - 94.5fm Orlando FL

WFLZ - 93.3fm Tampa, FL

WHHH - 96.3 Indianapolis

WJJZ - 106.1fm Philadelphia

WJMN - 94.5fm Boston


WJMZ - 107.3fm Greenville, SC


WHQT - 105.1fm Miami


WKTU - 103.5fm New York


WPEG - 97.9fm Charlotte, NC

WUVA - 92.7fm Charlottesville, VA


WVAZ - 102.7fm Chicago

WUSL - 98.9fm Philadelphia, PA

WVEE-FM - Atlanta, GA

XHTZ - 90.3fm San Diego, CA

Media Planning/Buying Services

Abbott Wool Media / Market - Media analysis and management Agency Review/Agency Search Primary and SecondaryResearch

Government/Academic/Associations

The Advertising Research Foundation - The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. The ARF's work is accomplished through 15 Councils, including The Ethnic Research Steering Committee U.S. Bureau of the Census delpinal@census.gov

Center for African American Studies, University of Michigan - Faculty Research Interests

MIT Libraries' Ethnic and Minority Studies - African/African American Sites, plus Asian/Asian American, Hispanic, Indigenous Peoples, Jewish
 

Miscellaneous Sites

Multicultural Publishing and Education Council "The Multicultural Publishing and Education Council (MPEC) is a national networking and support organization for independent publishers of multicultural books and materials."

National Endowment for the Humanities
- Current Exhibitions: African American

National Telecommunications & Information Administration
- Analysis and Compilation of Minority-Owned Commercial Broadcast Stations

National Urban League Project Vote Smart - Reporters Resources for Minority Issues Larry Shinagawa  shinagaw@sonoma.edu Demographer Redistricting and Political Advisor

University of Texas Advertising Research Resource Center
- Articles and Other Research Aids, Citations of minority issues and content in advertising and ad agency operation


Other segments Asian American segment Hispanic segment
teen segment Singles Segment Mature Market

 

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Questions or suggestions about resources

The above information is copyright (c) 1995, 1996, 1997, 1998, 1999, 2000, 2001 by Abbott Wool Media / Market

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Page Updated June 26, 2003