Abbott Wool's Market Segment Resources . . .
	Advertising Agencies | Research Suppliers | Marketing Services | Media | Media Services | Government / Academic | Marketing / Advertising Employment
	Hispanic News from PRnewswire
	In the 2000 Census, the U.S. Census Bureau found 35,305,818 Hispanics in the U.S., 12.5% of the population
	Before the 2000 Census had increased current estimates by 10%, Hispanic population for the year 2100 was projected at 190.33 million, 33.3% of the total U.S. population, 91% of them native-born.

Advertising Agencies

• Accentmarketing

Hispanic agency - Miami  
• Acento Advertising
  • Hispanic agency - Los Angeles
    
• Axiss Advertising & Design
  • "Alternative" / Hispanic agency
    
• La Agencia de Orci & Asociados

Full service Hispanic agency 
• Al Punto

Hispanic agency - Santa Ana, CA  
• Arbol Media
  • Internet marketing to Hispanics
• Arvizu

Hispanic agency - Phoenix  
• Comadres, Inc Multicultural Agency
• Creative Civilization

Hispanic agency - San Antonio, TX  
• Crespo Manzano

Hispanic agency - Boston  
• La Cresta Advertisinglacrest@c2i2.com

Consulting and media placement - Sierra Vista, AZ  
• del Rivero - Messianu

Hispanic Agency - Miami  
• Dieste Advertising

Dallas based, with regional offices  
• Diverse Marketing and Advertisingdiversemkt@earthlink.net

Bi-lingual PR, Event planning and Advertising   
• Ethniche Marketing and Communications

Full service multicultural marketing agency  
• Eve-Lyn & Associates, Inc. janet-evelyn@msn.com
Full service advertising agency
Hispanic, African American, Caribbean
 
• GlobalWORKS

  Full service advertising agency

  Hispanic, African American, Asian, Eastern European, Hebrew, Arabic

Full sevice Interactive

• Garza Communcations

Hispanic agency - Dallas 
• Hispanic-Market.com
  • Hispanic marketing information
• HispanicWORKS

  Full service Hispanic advertising agency

. . . including Interactive

• IAC Advertising Group

Hispanic agency - Miami 
• Latino Media Source latmedia@sprintmail.com

Hispanic agency - New Rochelle, NY 
• López Negrete Communications, Inc

Hispanic agency - Houston

• Muse Cordero Chen

Hispanic and Multicultural agency - Los Angeles

• Perspectiva

Hispanic agency - Dallas  
• Premier Maldonado

Advertising agency serving US Hispanic and Latin America

• RK Hispánica Direct
• Hispanic direct response agency - NY

San José & Associates sjadv@ibm.net

Hispanic agency - Chicago

• Bromley Communications 
• Hispanic Agency, San Antonio, TX
• Valdés Zacky & Associates

Hispanic agency - Los Angeles
 
• The Bravo Group
  • Hispanic Agency - NY
• ZGS Communications

Hispanic agency and marketing services- Washington, DC

Research Services

• ARBitron Research
Syndicated Radio Audience Reports

Arbitron shares in major markets

• Cultural Access Group
Market Research and Strategic Consulting
• En Total

Free download of media-mix reach and frequency calculator program

From Hispanic Broadcasting Corporation, People en Español and Katz Hispanic Media

• Jorge del Pinal  delpinal@ix.netcom.com

Demographic consultant, San Francisco, CA

Former chief, Ethnic Statistics, U.S. Census

• Hispanic-American Marketing Research Corporation, Alexandria Bay, NY HAMARC@aol.com

• Hispanic & Asian Marketing Communications Research

Hispanic agency - Belmont, CA
• Hispanic Market Connections

"A Bilingual/Bicultural Marketing, Research, and Consulting firm"

• Media Monitors, Inc.

Spanish radio advertising tracking

Copies of competitors' commercials

Nielsen Media Research


NHTI Hispanic network TV ratings
NHSI Hispanic local market TV ratings

• Rincon & Associates

Quantitative and Qualitative

Ethnic, emphasizing Hispanic

• Roslow Research Group, Inc.,RoslowGrp@aol.com, Port Washington, NY

  Research sample "Spanish vs English Advertising Effectiveness"

 

• The Hispanic Study, Simmons Market Research Bureau, Inc 

Syndicated Media and Product Usage Study

Over 10,000 Sample

Research Sample: Simmons Hispanic top line magazine data: Gender, Age, Income

 

Savitz Research


Custom research

• Larry Shinagawa  pippindem@aol.com

Multi-ethnic and Asian-American Research

• SRDS Hispanic Media & Market Source

Standard Rates and Data does the Hispanic market

Media, agencies, services

 

• Strategy Research Corp

Custom research
Media audience
Market data
 
• TNS Market Development
Custom research
• Target Source^TM  TRGTSource@aol.com

"Annual comprehensive multicultural marketing resource directory"

• USAData, Inc.
Local market datasource
58 markets or combined total
Product usage and media data by race and Hispanic Origin
• Yankelovich Hispanic Monitor

Syndicated Hispanic attitudes and lifestyle study

Marketing Services

Abbott Wool Media / Marketing, LLC

Media analysis and management

Agency Review/Agency Search


Primary and SecondaryResearch
View Hispanic media and research articles published in Hispanic Market Weekly

• Borderland Translations  teresam@inetworld.net

English to Spanish Translations

Scripts, presentations, collateral materials

• Cardenas/Fernandez

Hispanic Events Marketing

• The Hispanic Call Center

Bilingual telemarketing services
• Hooven Consulting

Financial and small business marketing

Link to Hispanic data page

Multicultural Marketing Resources

• Public Relations for minority business

• Quadrant II Media jm_dejesus@lycos.com
  • Public Relations
  • Media Relations
• Spectrum Multi Language Communications

Translations

Typography

• Dr. Siva K. Balasubramanian  siva@siu.edu

Multi-ethnic Marketing Analysis

Co-author, "Ethnicity and Shopping Behavior," Journal of Shopping Center Research, Fall 1994

Sample of the study results

• Uno.cc
  • Domain registration services en Español
    • servcie of Hispanic Broadcasting System

Media

 

Select Medium:

Direct Mail	Internet
Magazines & Newspapers
Out-of-Home	Radio
TV	Videotape

DIRECT MAIL

• ADVO


Largest U.S. direct mail company
Multiple Hispanic targets


 

• JSA en Español

Hogarama
La Bolsita
Direct Mail
 
• LatinPak

Direct Mail / Door Hangers / FSIs
 
• Madison Español

Multi target direct marketing
 

MAGAZINES / NEWSPAPERS

• America Latina Magazine

Latino Social and Business Issues

• American Minorities Media

Representatives of National Association of Hispanic Publications

100+ Newspapers

• Americas

OAS's Scholarly magazine of Latin America and the Caribbean

• Automundo

Automotive news

• Bodasyquince Magazine
  • Quinceaneras
• BPG Business Publishing Group

Various Spanish language trade publications

• Casa & Estilo

Spanish home and fashion magazine

• CASS Communications, Inc

Representing 250 African American and Hispanic Publications

• Coloquio

 Baltimore / Washington, DC area magazine

Revista Cultural Hispana

• Diario Las Americas

Daily Newspaper

Miami, FL

• Dos Mundos

Bilingual Newspaper

Kansas City, KS

• Editorial Televisa

Publishers of:

 Vanidades      Harper's Bazaar         Cosmopolitan en Español

 Elle           Marie Claire    



 TV y Novelas   Ideas para su hogar     Cristina La Revista     

 Buenhogar      Furia Musical           Tú

 Crossover (in English)



 GeoMundo       Hombre Saludable        Deportes Internacional

 Eres           Mecánica Popular

• Exito Online
  • Chicago entertainment guide
• Frontera Magazine

"The national music and culture magazine"

• Generation Ñ

Miami, FL Hispanic coolness magazine

• Hawaii Hispanic News

For Hawaii's 100,000 Hispanics

• Herencia del Norte

Quarterly covering culture and history of New Mexico's Hispanics

• HISPANIC

"The Magazine For and About Hispanics"

• Hispanic Business® Magazine, Santa Barbara, CA
"...research-based reports on Hispanic entrepreneurs, markets and media."
• Hispanic Network Magazine

Employment advertising

• Hispanic Market Weekly

Weekly fax newletter

"The industry Bible"

View sample Hispanic media and research articles published in H M W

 

• El Heraldo de Broward
  • Bilingual Newspaper of Broward Co, FL

El Hispanic News

Bilingual newsweekly of Oregon and Southwest Washington

• Hoy
  • New York daily
• Latina Magazine

Bilingual beauty. lifestyles and issues for the modern Latina

• Latina Style
  • Women's magazine
• Latina Bride Magazine

Bridal and Quinceañera coverage

West Coast

• Latingirl Magazine
  • for Hispanic teens
• Latinos Magazine

Latino Culture and Issues

LatinTrade Magazine


Pan - American business magazine

• MCI Lifestyles Magazine (Spanish)  103763.2171@compuserve.com
• Minority Business Entrepreneur Magazine

For minority business entrepreneurs
 
• Moderna

". . . reaches out and speaks to . . . Latinas who are moving up the career ladder,


entering the work force and starting families at the same time."

• Nuestra Gente Magazine
  • "mass market family magazine that targets the Hispanic woman and her family living in the United States. "
• El Nuevo Herald

Spanish Edition of the Miami Herald

• OceanDrive Magazine

"South Beach and Beyond"
• La Opinion
  • Los Angeles daily
• La Opinion de San Antonio

Weekly Newspaper

San Antonio, TX

• PC World en Español

PC World in Spanish

• La Prensa de San Antonio

Bi-lingual Newspaper

• La Prensa San Diego
  • San Diego bilingual weekly
• Páginas Amarillas
  • Hispanic Yellow Pages of Utah
• QVO Magazine

The Latino movement and current issues

• La Raza

Weekly Newspaper

Chicago, IL

• Readers' Digest-Selecciones
  • U.S. and other Spanish versions
• Retila Magazine

Rock en Español

• Saludos Hispanos Magazine

Bilingual publication for H.S. and college students

• Texas Hispanic Business Journal

"The Link Between Corporate America and Hispanic Business in Texas"

• Urban Latino
  • Younger-oriented print and online resource
• Urban Magazine

Latino social and entertainment news

• Vista

"General interest magazine written in dual-language format for bi-lingual Hispanic Americans

primarily distributed via General Market newspapers in high-density Hispanic areas"

 

AD-SUPPORTED INTERNET ENTERTAINMENT, PORTALS, E-COMMERCE

• Boricua.com
  • About Puerto Rico
• Conectadas.com
  • "New Latina's" portal
• CiudadFutura.com
  Entertainment en Español
• Consejero.com
  • Business and financial site
• Divina.com
  • Women's portal
• eHola.com
  • Spanish language portal
• ElClick.com
  • Assorted English / Spanglish info with a New York focus
• ElPuenteLatino
  • Local market portals
    
• El Sitio.com
  Hispanic portal
• eRitmo.com

Latin music
• Español.com

Portal / e-commerce site
• Español.lycos.com
  • Lycos search engine / portal in Spanish
• Español.yahoo.com

• Yahoo web index / portal in Spanish
• EVIVA.com
  • "Power for the aspiring Latina"
• Fúxito.com

Soccer lifestyle
 
• In Motion Magazine
Multicultural Online magazine
"promotes grassroots organizing and art for social change

among communities of color and working people"
• InternetMercado.com

e-commerce
• Jugamos.com

Games
• HispanicAd.com

Hispanic Marketing and Advertising news
• HispanicSurf
  • Hispanic portal
• HispanicVista.com
  • Portal site
• Latino.com / LatinoLink
  • Latino News and Info
• LatinoDirect
  • Music and Videos - ecommerce
• LaMusica.com
• Popular music and local portal site
• Latin Red
  • On-line community en Español
• Loquesea.com
  • "Live espanglish"
• MiGente.com
  • Online community
• NetMio.com
  • Localized portal from Hispanic Broadcasting Corp.
• Oyeme!
  • Latino Portal / Search Engine
• Parlo.com
Language learning
• QuePasa!com

Latin America / U.S. portal in English and Spanish
• RazaReview.com
  • Hispanic arts and culture
• Ritmoteca.com
  • Music downloads
• SalsaZine.com
  • Hispanic news and features
• SoloElla.com
  • Latina lifestyle and advice
• SportsYA.com

Sports portal
• Star Media
Latin American Portal
• Superfamilia.com
• Community site
• T1msn.com

Microsoft network en Español
• Terra.com
  Spanish language portal
• TodoLatino.com
  • Portal
• Todos.com
  • Portal
• UnoDosTres.com

Community site
• Viaje.com
  • Travel planning
• VivaHollywood.com
  • Latino entertainment news in English
• Yahoo en Español
The classic, Yahoo, in Spanish
• Yupi.com

Latin America / U.S. portal en Español
• ZonaFinanciera.com

Finance and Shopping in Spanish and English
• Zonai.com
  • Portal

 

OUT-OF-HOME

Outdoor Systems

U.S. largest outdoor company

RADIO

• Caballero Spanish Media

Radio Station Sales Representatives

140 Stations

64 Markets

• Hispanic Broadcasting Corparation (Heftel)

Radio Stations ownership group
• Hispanic Radio Network

". . .one of the largest producers and syndicators of Spanish Language
educational radio programs in the world. . . focus on education, health,
science, technology, the environment and social justice. "
 
• Katz Hispanic Media

Radio Station Sales Representatives

55 Stations

33 Markets

• KALI-AM

Los Angeles
• KCXL - The Michael "G" Program

Sundays

Kansas City, KS

• KHRR-FM, 101.7

Tucson, AZ

KKPS-FM 99.5

McAllen, TX

KQQK-FM 106.5

Houston, TX

• KLAX-FM 97.9

Los Angeles, CA

KLVE-FM 107.5

Los Angeles, CA

• KRVA am / fm

Dallas, TX

KSAH-AM 720

San Antonio, TX

KSOL-FM 98.9 / 99.1

San Francisco, CA

KTNQ-AM 1020

Los Angeles, CA

Lotus Reps

Radio Station Representatives

• Spanish Broadcasting Systems
  • SBS station ownership group
• WAMR-FM 107.5

Miami, FL
• WAQI-AM 710

Miami, FL
• WCAA-FM 105.9

New York, NY
• WBPS 890 AM  MRT890@aol.com

Multicultural Radio Station

Boston, MA

• WELH

Bilingual: Latin and Jazz

Providence, RI

• WFID fm

San Juan, PR

• WKDM-FM

Spanish / Multilingual
New York
 
• WNWK-FM

Spanish / Multicultural
New York
• WONQ-AM 1030

Orlando, FL
• WPRD-AM 1440

Orlando, FL
• WRTO-FM 98.3

Miami, FL
 
• XLTN-FM 104.5
  • San Diego, CA
• XMOR-FM 98.9
  • San Diego, CA
• Z Spanish Network

Over 45 Spanish Radio stations

Chicago, San Francisco and small markets

TELEVISION

• AdLink ¡Ole!
  • Los Angeles Hispanic cable advertising
• CNN en Español

CNN website in Spanish
• Entravision
  • TV Station ownership group
• Galavision
  • Largest U.S. Hispanic cable network
• GEMS Television
  • Cable Network
• LatinEyes
  • San Francisco Bay area cable program and community site
• Sábado Gigante

Internationally broadcast variety program hosted by Don Francisco

• Sí TV
• English language Hispanic cable network
• Univison.com
  • Web portal from the Univison network
• Univision Television Network
The larger US Spanish Language Network
• ZGS Communications

English language Hispanic programs

• KBLR, Channel 39 scgent@juno.com

Las Vegas, NV Telemundo Affiliate

• KBNT, Channel 19

San Diego, CA  Univision Affiliate

• KDRX TV, Channel 64

Phoenix, AZ Telemundo Affiliate

• KHRR Cable Channel 10

Nogales, AZ Telemundo Affiliate

• KGBS-TV, Channel 65

Austin, TX Telemundo Affiliate

• KHRR-TV, Channel 40

Tucson, AZ Telemundo Affiliate

KINC-TV, Channel 15

Las Vegas, NV Univision Affiliate

• KINT-TV, Channel 26

El Paso, TX Univision Affiliate

KMSG, Channel 59 nilmeier@sprynet.com

Fresno, CA Telemundo Affiliate

• KMEX-TV, Channel 34

Los Angeles Univision Affiliate

• KNVO, Channel 48

McAllen, TX Univision Affiliate

KSMI, Channel 51

Wichita-Hutchison KS Telemundo Affiliate

KTEL, Channel 15  dmeyers@wizrealm.com

Albuquerque, NM Telemundo Affiliate

• KTMD-TV, Channel 48

Houston, TX Telemundo Affiliate

Radio Unica


AM News / Talk Network

WZGS, Channel 64 telemundo64@mindspring.com

Washington, DC Telemundo Affiliate

• KVDA, Channel 60

San Antonio, TX Telemundo Affiliate

• WNJU, Channel 47

New York, NY Telemundo Affiliate

WRDM, Channel 13 channel.13@snet.com

Hartford, CT Telemundo Affiliate

• WSNS-TV, Channel 44

Chicago, IL Telemundo Affiliate

WTMO, Channel 40 orlando40@aol.com

Orlando, FL Telemundo Affiliate

WXTV, Channel 41

New York, NY Univision Affiliate

• XHAS, Channel 33

San Diego, CA Telemundo Affiliate

• XHRIO, Channel 2

Brownsville / McAllen TX Telemundo Affiliate

VIDEOTAPE ADVERTISING

• La Chica Fitness^TM

Bilingual Dance / Aerobics Videos

Incorporates Commercials, Endorsements, Product Integration, Couponing

Media Planning/Buying/SupportServices

• Abbott Wool Media /Marketing, LLC

Media Planning and Buying

Media Research

Strategic planning

Staff training

View Hispanic media and research articles published in Hispanic Market Weekly

• Amistad Media Group  Mapes1@aol.com

Media Planning and Buying

Specialists in US Hispanic and Latin American Market

• Gebbie Press, Inc.

All-in-One Media Lists, Including Hispanic

Paper or electronic formats

• Spot Quotations and Data  sqad@ix.netcom.com, Tarrytown, NY

Spanish TV and Radio Cost Guides Coming Soon

• Telmar Information Services Corp., New York, NY

Media Guru, Media Forums

Hispanic Broadcast Reach and Frequency

Sample Working Screen of Telmar Hispanic Broadcast Planner

Government/Academic/Association/Etc.

• The Advertising Research Foundation

The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

The ARF's work is accomplished through 15 Councils, including The Ethnic Research Steering Committee

• American Immigration Lawyers Association

Immigrant / Immigration Facts

•  Association of Hispanic Advertising Agencies

 
• Chicano/Latino Net Home Page at UCLA

Extensive Research and Cultural Resource Links

• UC Riverside Chicano-Latino Library 

Gopher

U.S. Bureau of the Census Home Page

Access to various Census Data

Census Bureau Surname Work-in-Progress
Building A Spanish Surname List for the 1990's - A New Approach to an Old Problem,
by David L. Word and R. Colby Perkins Jr., Issued March 1996

Hispanic Association on Corporate Responsibility

Miscellaneous information and resources

Latino Hispanic Research and Dissemination Networks

The University of Texas - Pan American Center for Applied Research in Education

MIT Libraries' Ethnic and Minority Studies

Hispanic/Latino Sites, plus
African/African American
Asian/Asian American
Indigenous Peoples
Jewish
Miscellaneous Sites

Multicultural Publishing and Education Council

"The Multicultural Publishing and Education Council (MPEC) is a national networking and support organization for independent publishers of multicultural books and materials."

National Association of Hispanic Publications

Independent publishers of Hispanic print media

• National Endowment for the Humanities

Current Exhibitions: Latin American

• National Telecommunications & Information Administration

Analysis and Compilation of Minority-Owned Commercial Broadcast Stations

• Panel Study of Income Dynamics

University of Michigan "longitudinal survey of a representative sample of US individuals and the families in which they reside. . .ongoing since 1968. "

Panel includes Hispanic supplemental sample

Reports in English, French, German and Spanish

• Project Vote Smart

Reporters Resources for Minority Issues

• Larry Shinagawa  shinagaw@sonoma.edu

Demographer

Redistricting and Political Advisor

• University of Texas Advertising Research Resource Center

Articles and Other Research Aids

Citations of minority issues and content in advertising and ad agency operation

• Thunderbird School of Business valencib@MHS.T-Bird.edu

Dr. Humberto Valencia, Professor of Marketing

Marketing / Advertising Employment

• LatPro
  • Latino job search including advertising and marketing
• Strategic Resources

Hispanic marketing job placement

---