Miscellaneous Segments and Other Marketing Resources LifeSTYLE Segments | Other Resources | Other Notable Marketing and Advertising Sites

 

LifeSTYLE Segments

• Conway/Milliken & Associates  - Lifestyle Market Research - cma@cmamkting.com


• 
  La Chica Fitness^TM Bilingual Dance / Aerobics Videos. Advertising and marketing to the fitness enthusiast - Incorporates Commercials, Endorsements, Product Integration, Couponing


• Steve Prenger Attitudes and Attributes, ETC  - stevep@startext.net - Disabled Market: 15 - 20% of the population is "Disabled"
  Special marketing strategies and techniques to capture the business of this often overlooked marketing opportunity


• ASI Market Research Center - Full Service Qualitative and Quantitative Research

Other Resources

• The Advertising Research Foundation - The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effectivemarketing and advertising communications. The ARF's work is accomplished through 15 Councils, including The Business Advertising, Children's and Financial Advertising Research Councils


• U.S. Bureau of the Census - Access to Various Census Data


• Abbott Wool Media / Marketing - Marketing opportunity analysis, Strategic Planning, Research administration and interpretation


• MIT Libraries' Ethnic and Minority Studies - Indigenous Peoples, Jewish and Miscellaneous Sites plus African/African American, Asian/Asian American, Hispanic


• University of Texas Advertising Research Resource Center - Articles and Other Research Aids, Citations of lifestyle/lifestage segment issues and content in advertising and ad agency operation

Other Notable Marketing and Advertising Sites

• Advertising Professionals Online - Advertising services and personnel


• E-Marketing Home Page


• Decision Analyst, Inc. - All forms of market research


• Frankel & Anderson - "Advertising, Marketing and Killer Creative"


• Phil Glowatz & Associates - New Products Consultants Expertise in Marketing and Research


• Marketing Research Resource Center


• Virtual Media Resources - Home of the Newsweek Media Research Index

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Questions or suggestions about resources

The above information is copyright (c) 1995, 1996, 1997, 1998, 1999, 2000 by Abbott Wool Media / Market

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Last Update Sept. 23, 2008