LifeSTYLE Segments

Conway/Milliken & Associates  cma@cmamkting.com

Lifestyle Market Research

La Chica Fitness^TM

Bilingual Dance / Aerobics Videos

Advertising and marketing to the fitness enthusiast

Incorporates Commercials, Endorsements, Product Integration, Couponing

Steve Prenger Attitudes and Attributes, ETC  stevep@startext.net

Disabled Market: 15 - 20% of the population is "Disabled"

Special marketing strategies and techniques to capture the business of this often overlooked marketing opportunity

Full Service Qualitative and Quantitative Research

Other Resources

The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effectivemarketing and advertising communications.

The ARF's work is accomplished through 15 Councils, including The Business Advertising, Children's and Financial Advertising Research Councils

Access to Various Census Data

Marketing opportunity analysis

Strategic Planning

Research administration and interpretation

Indigenous Peoples, Jewish and Miscellaneous Sites plus

African/African American

Asian/Asian American

Hispanic

Articles and Other Research Aids

Citations of lifestyle/lifestage segment issues and content in advertising and ad agency operation

Other Notable Marketing and Advertising Sites

Advertising services and personnel

All forms of market research

"Advertising, Marketing and Killer Creative"

New Products Consultants Expertise in Marketing and Research

Home of the Newsweek Media Research Index