A study conducted by Roslow Research Group RoslowGrp@aol.com for Univision Television Network, in 1994, among a sample of 648 Hispanics in 4 markets, stratified by language ability, compared effectiveness of TV commercials in Spanish and English. The following are highlights of the findings:
For methodological details and full results of the research, contact Roslow Research Group RoslowGrp@aol.com
Copyright (C) 1994 Roslow Research Group, Inc.
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