
A study conducted by Roslow Research Group
RoslowGrp@aol.com
for Univision Television Network, in 1994, among a sample of 648
Hispanics in 4 markets, stratified by language ability, compared
effectiveness of TV commercials in Spanish and English. The following
are highlights of the findings:

For methodological details and full results of the research, contact
Roslow Research Group
RoslowGrp@aol.com
Copyright (C) 1994 Roslow Research Group, Inc.
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