Ethnic CHoice Orientation (ECHO)

A study conducted by Siva Balasubramanian , Associate Professor of Marketing, College of Business Administration, Southern Illinois University siva@siu.edu and Joel Herche, School of Business and Public Affairs, University of the Pacific.

Published in the Journal of Shopping Center Research, Vol. 1, No. 1, Fall, 1994


Bar graph: ECHO=Black: 17.35; Hispanic: 13.56; Chinese: 11.68; Japanese: 10.97; Italian: 9.99; Korean: 13.16 WIDTH=

For methodological details and full results of the research, contact Siva Balasubramanian, Associate Professor of Marketing, Southern Illinois University, Carbondale siva@siu.edu------

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