"ETHNICITY AND SHOPPING BEHAVIOR"

Ethnic CHoice Orientation (ECHO)

A study conducted by Siva Balasubramanian , Associate Professor of Marketing, College of Business Administration, Southern Illinois University siva@siu.edu and Joel Herche, School of Business and Public Affairs, University of the Pacific.

Published in the Journal of Shopping Center Research, Vol. 1, No. 1, Fall, 1994

ECHO

Bar graph: ECHO=Black: 17.35; Hispanic: 13.56; Chinese: 11.68; Japanese: 10.97; Italian: 9.99; Korean: 13.16 WIDTH=

For methodological details and full results of the research, contact Siva Balasubramanian, Associate Professor of Marketing, Southern Illinois University, Carbondale siva@siu.edu------

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