Send e-mail to Abbott Wool at info@awool.com
Send e-mail to Abbott Wool at info@awool.com
Abbott
Wool is a veteran of 30+ years in advertising and marketing. He has been
Media Director, Media Research Director and Market Research Director servicing
clients like Procter & Gamble, Michelob, General Electric, AT&T, Hoya
Crystal, NY State, Continental Cablevision, Woolworth, Clearly Canadian, Pulsar,
LA Gear, Maxell, Dole, Gillette, Caballero Spanish Media, plus other telecom,
financial, and B2B advertsers. His skills in media creativity, presentation writing
and speaking have built an impressive new business scorecard.
Well known as an expert in Hispanic media / marketing, other ethnic, internet and niche markets, market segmentation specialist "Abby” Wool was the founding chair of the Advertising Research Foundation's Ethnic Research Steering Committee and of the ARF’s Internet Universe Subcommittee. He is also a recognized expert in other media research and media arenas, often quoted, cited and published in the business press. Abby is the Media and Research Editor of Hispanic Market Weekly, the "industry bible" newletter of Hispanic marketing. Abby is a frequent conference speaker and organizer, serves on the Editorial Board of the Journal of Advertising Research and holds several industry leadership positions. (list below).
He is publisher of The Advertising Media Internet Center, and Chief Guru for
AMIC’s " Ask the Media Guru." On-line, Abby also operates Abbott Wool's Market
Segment Resources at http://www.awool.com
and several Media, Advertising and Marketing e-mail discussion lists established
to encourage an exchange of ideas and information relating to media, advertising
and marketing. Details regarding these lists, subscription information, FAQ's
and archives are available on the AMIC
Ad Talk page.
| PUBLICATION | SPEAKING |
|---|---|
| Advertising Age
AMIC Media Guru Folio Inside Media Television/Radio Age AdWeek Entrepreneur MediaWeek Broadcasting New York Times Wall Street Journal Interactive Edition Marketing / Media Decisions Media and Research Editor, Hispanic Market Weekly |
ARF Ethnic Research Workshops
ARF Annual Conference Cable Ad Bureau Annual Conf CNBC Morning Business Report Univision Stations' Conf. ARF Media Research Workshops Media Research Club of Chicago Fashion Group Intl Dir's Conf Telemundo Affiliates' Conf. Media/Marketing Education Week ARF Radio Workshop Hispanic Business Magazine's Se Habla Español conferences |
| INDUSTRY LEADERSHIP | |
| Chair, ARF Ethnic Research Steering Committee
Chair, ARF Hispanic Radio Committee Chair, ARF Internet Universe Sub-committee ARF Media Communications Council AAAA Media Research Committee Editorial Advisory Board, Journal of Advertising Research American Marketing Association ANA Multicultural Media Research Sub-committee |
ARF Video / Electronic Media Council
ARF Copy Measurement and Evaluation Council Market-L e-mail marketing discussion list MediaPlanning e-mail discussion list Chair, Spanish Radio Advisory Council MKTSEG market segmentation e-mail discussion list Org-Marketing e-mail discussion list |
Abbott Wool Media/Marketing, LLC
1478 Moffitt Avenue
Hewlett, NY 11557
(516) 295-1342
http://www.awool.com
E-mail: awool@awool.com
Send e-mail to Abbott Wool at info@awool.com